More than half of the revenue generated within the South African FMCG space comes from the traditional market.
The people of this market have intricate trends and brand loyalty behaviour that is always changing.
The heart of the Traditional trade beats to its own drum, with the humble spaza shop at the centre of it all.
We have more than 1 million active, well defined and segmented Traditional Trade users on the Ask Gogo platform, and growingAsk detailed questions to thousands of our users.
Go deeper with preferred users & execute tasks anywhere in the country.
Every brand has specific segments of the public that they would prefer to get feedback from.
Our audience can be hyper segmented into any denomination and engaged in a number of cost effective ways.
If you could speak directly to your Traditional Trade audience,
What would you ask them?
Would your brand benefit from asking in-depth questions to our network of over a million users (and growing)?
Do you know where ALL the spaza shops are around South Africa and what they stock?
We can assist.
Would your brand benefit from on-the-ground township actions, surveys, or micro tasks anywhere in the country?
How about interviews with customers outside certain events?
Or pin dropping locations and taking photos?